Stop following and start listening, engaging and conversing. Focus on the social streams of your customers and hottest prospects. Eliminate the distractions from social media and get your streams to a place where they can be useful.
They don’t have to relate to your product or service, they don’t even have to be about you – good stories simply have to help people enjoy or understand some aspect of who they are or aspire to be.
SHOW YOUR FACE
Be more visual to let people see behind the curtain, let them see you at play, let them see how the product is made, let them see a day in the life.
Give people more reasons to talk to you, ask for feedback in every conversation, and don’t shy away from conversations that start on negative terms – those are how you learn, how you get better.
Yes, I’m telling you that you can sell through social media if you take the time to help people.
If you’re doing it right, social media does take time — but that time is better spent building real relationships with people who are important to you and creating great new content than mindlessly flitting through Twitter or Facebook.
To learn more visit me at www.followvernon.com